Introduction to Social Media


  2. A. Course Title: Introduction to Social Media
    B. Course Number: SE 133 - 10892
    C. Semester: Spring 2019
    D. Days/Time: Online
    E. Credit Hours: 3
    F. Instructor: Smith, Morgan
    G. Office: none
    H. Email Address:
    I. Office Phone: none
    J. Office Hours: Virtual Monday: 4:00:00 PM-5:00:00 PM (MST);
    Virtual Tuesday: 4:00:00 PM-5:00:00 PM (MST);
    Virtual Wednesday: 4:00:00 PM-5:00:00 PM (MST);
    Virtual Thursday: 4:00:00 PM-5:00:00 PM (MST);
    I'm am available via text and email at most times and will respond as soon as I am able.
    K. Time Zone: Mountain Time
    L. Prerequisite(s): none
    M. Corequisite(s): None
    N. Class Location: Virtual

    This course develops knowledge and skills needed to understand, critique, and implement communication strategies using social media platforms. Course content focuses on professional and ethical use of social media. Topics includes: history of social media, critical analysis of relationships between social media and audiences, and relationships with traditional media, as well as using strategic communication in personal and professional settings. Students will develop projects for nonprofit organizations.


    This course is designed to give students the knowledge and skills to implement social media strategies in a variety of communication challenges. Please note that if a student intends to transfer to another institution, it is the student's responsibility to verify the transferability of this course with the receiving school or institution. Although, likely, it is not guaranteed.



    All required readings and videos will be provided on Canvas



    You can buy your books online at the NMJC Bookstore.


    Students attending New Mexico Junior College will be evaluated according to the following grading scale:

    						90 - 100%	=	A
    						80 -  89%	=	B
    						70 -  79%	=	C
    						60 -  69%	=	D
    					 	 0 -  59%	=	F

    Work is evaluated according to collegiate expectations for scholarly performance at the undergraduate level. A grade of "A" shows superior quality of performance and a comprehensive mastery of required work. A grade of "B indicates good quality of performance in meeting course requirements. A grade of "C" points to satisfactory quality of performance and completion of minimum requirements. A grade of "D" is for work of less than satisfactory quality. A grade of "F" indicates failure. Points are distributed as follows:

    Assignments: Total Points
    Final Project 500
    Midterm 400
    Blog Discussions & Participation 400
    Blog Post 1 200
    Blog Post 2 200
    Article Discussion 100
    Social Media Presentation 1 100
    Social Media Presentation 2 100
    Total 2,000

    Retrieving Grades from T-BirdWeb Portal
    Go to the New Mexico Junior College T-BirdWeb Portal login page. Please enter your User Identification Number (ID), which is your Banner ID, and your Personal Identification Number (PIN). When finished, click Login.

    Tips for Success in Online Courses:
    1. Log in to class regularly.
    2. Pay attention.
    3. Take notes.
    4. Keep up with readings and assignments.
    5. Ask questions when you do not understand something.
    6. Utilize your professor’s office hours and e-mail.
    7. Read the text.
    8. Adhere to the deadlines posted in the course outline.


    New Mexico Junior Collegeís institutional student learning outcomes represent the knowledge and abilities developed by students attending New Mexico Junior College. Upon completion students should achieve the following learning outcomes along with specific curriculum outcomes for respective areas of study:


    The Departmental Student Learning Outcomes and our objectives for Communication are as follows:

    Students will analyze and evaluate oral and written communication in terms of situation, audience, purpose, aesthetics, and diverse points of view.

    Students will express a primary purpose in a compelling statement and order supporting points logically and convincingly.

    Students will use effective rhetorical strategies to persuade, inform, and engage.

    Students will employ writing and/or speaking processes such as planning, collaborating, organizing, composing, revising, and editing to create presentations using correct diction, syntax, grammar, and mechanics.

    Students will integrate research correctly and ethically from credible sources to support the primary purpose of a communication.

    Students will engage in reasoned civic discourse while recognizing the distinctions among opinions, facts, and inferences.


    By the end of the course students will have the knowledge and skills to implement social media strategies to address a variety of communication challenges. They will:
    Understand the history of social media;
    Recognize some usage differences in social network sites around the world.
    Be able to think critically about the changing relationship between social media, traditional media, journalism, and strategic communication;
    Think critically about some of the issues relating to social networks and social media;
    Think critically and entrepreneurially about how to apply trends in social media to your career;
    Be able to create a plan for the use of those sites as a complement to a specific project;
    Understand, discuss and write about social media within an ethical framework.


    Student Requirements
    If you have not already received login information for Canvas/T-BirdWeb Portal/E-mail, you will need to contact the Enrollment Management office at (575) 492-2546.

    Check first-time login page for instructions at

    Canvas Assistance

    You must have access, on a regular basis, to a computer that supports the Canvas minimum specifications and has an active connection to the Internet. See the minimum computer specification requirements at


    Additional Guidelines
    Please contact me if you have an issue or concern. I am understanding and flexible if you talk with me about problems, concerns, issues, etc., BEFORE they reach crisis stage. I canít help you if I donít know.

    Syllabus: Please read this syllabus cover-to-cover the first day and then use it regularly over the semester.

    Respect: Language that demeans or otherwise is harmful to individuals or groups makes it difficult to learn. In this class we will respect diverse ideas, experiences, values, and communication styles. All comments deserve and will receive respectful hearings. You are not pressured to agree with everything others say. You need to respect their right to say it.

    Readings: Readings for this course were chosen with care. I will respect your initiatives in discussion; please let me know if youíd like to discuss particular concepts in a reading and I will do our best to see that we do.

    Creativity: Creativity is encouraged and rewarded (which includes the creative application and observation of the concepts discussed). If you have an idea for an activity, assignment, or experience, discuss it with me. Iíll try to work it in.

    Copies: You must keep a copy of all assignments for the entire term. If, at any time, I ask for a copy of a writing assignment, you will be able to send a new copy. In the event that you cannot reproduce a copy of your assignment, you are not guaranteed the chance to make up that assignment.

    Civility and Etiquette: Please observe cultural norms of civility.

    Academic Honesty: This is simple. Do not cheat (e.g., use crib notes during a test, ask classmates for answers, lie about an assignment, plagiarize a speech or visual aids, etc.). If discovered, cheating or plagiarism will be reported to the Honor Council as academic dishonesty and the individual will receive an F/Zero on the assignment.

    Requirements for Written Work: Communication is a discipline that emphasizes speaking and writing. Written work must include accurate and complete citations of sources and a complete reference list using APA or MLA style.


    Students will be held responsible for the information on these pages.

    Academic Honesty
    Each student is expected to maintain the highest standards of honesty and integrity in online academic and professional matters. The College reserves the right to take disciplinary action, up to and including dismissal, against any student who is found guilty of academic dishonesty or otherwise fails to meet these standards. Academic dishonesty includes, but is not limited to, dishonesty in quizzes, tests, or assignments; claiming credit for work not done or done by others; and nondisclosure or misrepresentation in filling out applications or other College records. Cheating or gaining illegal information for any type of graded work is considered dishonest and will be dealt with accordingly.

    Americans with Disabilities Act (ADA) Information
    Any student requiring special accommodations should contact the Special Needs Student Services Coordinator at (575) 492-2576 or by e-mail at

    Attendance Policy and Participation Expectations
    It is expected that you regularly log into class at least three times weekly and check your Canvas mail to ensure you have not missed any changes/updates. Students are expected to complete discussions/quizzes/tests/ assignments before deadlines expire.

    Canvas Help
    If you experience difficulty with Canvas you may reach the Canvas Helpdesk at, or by calling the 24 hour helpdesk phone at (575) 399-2199.

    The professor is responsible for monitoring and evaluating student conduct and student behavior within the Canvas course. By registering for this class, the student is assumed to have entered into an agreement with New Mexico Junior College and the professor to log into the class regularly and to behave in an appropriate manner at all times. Disruptive behavior may result in the student being removed from the class and dropped for the semester. For comprehensive information on the common rules of netiquette and other online issues, please review the NMJC Online Student Handbook.

    Online Learning Environment
    By participating in an online class, you undertake responsibility for your own progress and time management.

    Offering the work of another as oneís own, without proper acknowledgment, is plagiarism; therefore, any student who fails to give credit for quotations or essentially identical expression of material taken from books, encyclopedias, magazines and other reference works, or from the themes, reports, or other writings of a fellow student, is guilty of plagiarism. Plagiarism violates the academic honesty policy and is considered cheating.

    Tutoring Assistance
    Free tutoring services are available to all NMJC students through Brainfuse and the Academic Success Center located at the Pannell Library on the 1st floor.

    Withdrawal Policy
    The instructor has the right to drop any student who has failed to log on to Canvas for two weeks or more, but it is not guaranteed that the instructor will drop you. If the student chooses to stop attending a class, he/she should withdraw from the class by accessing your student account in the T-Bird Web Portal at, or submitting the required paperwork to the Registrar’s Office by 5:00 p.m. on Thursday, April 18, 2019. Failure to withdraw yourself from a course by this date may result in your receiving an “F” in the course. All students are encouraged to discuss their class status with the professor prior to withdrawing from the class.


    Week 1
    What is Social Media? Social media vs. traditional media.

    Week 2
    History of Social Media
    Social Identity: Are we Changing? Online Identity and Aspects of Identity

    Week 3
    Social Etiquette: Creating an online persona while maintaining your professionalism and identity. How to handle negative social media/public shaming.

    Week 4
    Social Media Ethics: What is privacy, ethics, and cyberspace law?

    Week 5
    Social Media Ethics for Professionals.

    Week 6
    Social media and community: What impact has social media had on civic engagement? Is social media truly creating a community?

    Week 7
    Social Media & Politics: Has social media made a significant influence in American politics?

    Week 8
    Social Media in America: The Digital Divide. Net Neutrality. Hot Topics in American social media.

    Week 9

    Week 10
    Social Media around the world: How do different countries use social media? What other types of social media are out there?

    Week 11
    Spring Break

    Week 12
    Politics and Social Media around the world: What power does social media have in different countries?

    Week 13
    Social Media in Advertising: How advertisers use social media. What are they able to find out about us?

    Week 14
    Social Media and Marketing: Creating and monitoring your brand.

    Week 15
    Final Project discussion and meetings with professor

    Week 16
    Final Project finalized and turned in by end of Exams